If anyone can pull off a surprise like Beyoncé… it’s Jay Z. Duh.
On Tuesday, mysterious advertisements popped up online and at random locations around NYC — which many believe to be a clue from Hova that he’s about to drop an album (and possible response to Lemonade)!
This is HUGE!
So, what’s the evidence, you ask?
Well the relatively simple signage appeared on several hip-hop sites like Complex, 2DopeBoyz, and The Undefeated this morning, and the source for the image included "tidal" and "444." As you know, Tidal is Jay’s streaming service, and that’s exactly where he’ll release any and all new music.
Does this mean Blueprint 4 is coming?! Are the twins here?! Is it new music AND baby news?!
WE DON’T KNOW WHAT TO DO WITH OUR HANDS.
Ch-ch-check out what the people of the Interwebs are concluding (below)!!
🔌Jay Z is rumoured to be releasing an album titled "4:44" pic.twitter.com/Bkc2jG7oy0
— Plug Society (@ThePlugSociety) June 6, 2017
4 🤔 @TIDALHiFi ad in time square…. You don’t think @TIDALHiFi advertising Blueprint 4 do you? Probably drops 7/4/17 at 4:44 🤔🤔🤔🤔 pic.twitter.com/9M49WLF331
— • Sharkytank 🅴 (@Sharkytank) June 5, 2017
Beyonce x Hov "4:44" album on the way. Watch them drop it same night the twins are born and go diamond in one week.
— Rap Press Secretary (@CAWBBBB) June 6, 2017
If we open Tidal at 4:44 and it’s Beyoncé with them babies…
— Craig Bro Dude (@CraigSJ) June 6, 2017
WHY IS 4:44 ON EVERY MUSIC SIGHT?! HOV MUST BE ABOUT TO DROP.😳😓
— MLP (@majorperks) June 5, 2017
Okay fine can someone please explain these ads all over Jay St Metrotech pic.twitter.com/EMs0aDpU4W
— Seth Rosenthal (@seth_rosenthal) June 6, 2017
If JAY Z drops The Blueprint 4 at 4:44 today I will die, this is too much pic.twitter.com/RWmJAu1izw
— Stephen (@StephenOssola) June 6, 2017
Whatever is at 4:44 is just to distract us from the fact that Beyoncé has given birth to the twins. Stay woke.
— Sin Rostro (@Pleigher) June 6, 2017
WHAT IS LIFEEEEEEE.