In this Scientific American video, Rubik’s Cube master Ian Scheffler, author of the new book Cracking the Cube, explains some of the math behind "speedcubing." Scheduler’s book sounds fascinating even though the only way I could get my Rubik’s Cube solved is to hand it to my 10-year-old son’s friend Luc who was the first to dazzle me with the fine art of speedcubery.

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From the description of Cracking the Cube:

When Hungarian professor Ernő Rubik invented the Rubik’s Cube (or, rather, his Cube) in the 1970s out of wooden blocks, rubber bands, and paper clips, he didn’t even know if it could be solved, let alone that it would become the world’s most popular puzzle. Since its creation, the Cube has become many things to many people: one of the bestselling children’s toys of all time, a symbol of intellectual prowess, a frustrating puzzle with 43.2 quintillion possible permutations, and now a worldwide sporting phenomenon that is introducing the classic brainteaser to a new generation.

In Cracking the Cube, Ian Scheffler reveals that cubing isn’t just fun and games. Along with participating in speedcubing competitions—from the World Championship to local tournaments—and interviewing key figures from the Cube’s history, he journeys to Budapest to seek a meeting with the legendary and notoriously reclusive Rubik, who is still tinkering away with puzzles in his seventies.

Getting sucked into the competitive circuit himself, Scheffler becomes engrossed in solving Rubik’s Cube in under twenty seconds, the quasi-mystical barrier known as “sub-20,” which is to cubing what four minutes is to the mile: the difference between the best and everyone else.

"Cracking the Cube: Going Slow to Go Fast and Other Unexpected Turns in the World of Competitive Rubik’s Cube Solving" by Ian Scheffler (Amazon)